Here S How Much Michael Jordan Made From His 5 Nike Royalty In 2023


Shortly after The Last Dance aired in 2020, Jordan Brand had about $3.6 billion in sales over the previous 12 months. In 2023 — a full two decades after Jordan’s final NBA game — Jordan Brand shoes hit $6.6 billion in sales. And because Jordan knows the power of a good brand, he set up a fantastic deal with Nike. He receives a 5% royalty on all Jordan Brand revenue. Five percent of $6.6 billion is $330 million. That’s how much Michael Jordan made from Nike in 2023. Jordan earned more in 2023 than the largest contract in NBA history — and that contract is a five-year deal. The Nike royalties are especially staggering when you consider Jordan’s career on-court earnings. In 15 NBA seasons, Jordan made $94,022,050, with about two-thirds of that coming in his final two seasons with the Chicago Bulls. He earned about 3.5 times his entire NBA career salary in 2023 alone. The Nike deal is a significant factor in Jordan becoming a billionaire, and he’s not slowing down anytime soon. At his current pace, Jordan could hit $500 million in annual royalties in the next decade, which would double his net worth to $5.2 billion. Jordan’s deal with Nike is very likely the best business decision an athlete has ever made. It’s still paying dividends decades after his retirement — and will continue to do so as long as people are playing basketball.